More about Zerstreutheit. It’s a special and pernicious kind of distraction which William James thought the direct opposite of attention.

Everyone knows what attention is. It is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence. It implies withdrawal from some things in order to deal effectively with others, and is a condition which has a real opposite in the confused, dazed, scatterbrained state which in French is called distraction, and Zerstreutheit in German.

James, W. (1890). The Principles of Psychology. New York: Henry Holt, Vol. 1, pp. 403-404.

OK, I confess: I got that from Wikipedia (art. ‘Attention’)

Here’s someone pretty far gone:

Ich kenne einen Kollegen, der so zerstreut ist, da? er in einer Dreht?r f?nfmal im Kreis l?uft, bis ihm einf?llt, ob er rein oder raus wollte.

I have a colleague who’s so distracted [zerstreut] that he goes five times round in a revolving door before it comes to him whether he wants to go in or out.

_ Robert Lembke

Does English ‘distraction’ capture the semi-pathological quality of this condition? Everyone is distracted from time to time, whereas what we’re talking about here is an endemic scatteredness, a more-or-less constant, habitual flickering between objects of attention. Continue reading »

 

How do you create a wireframe? The process begins with a dialogue. Together, you and your developers determine what needs to be done to translate your business successfully into a website. Nobody knows your business better than you, so you will be doing most of the talking – your developers will be listening ?

The wireframe should consist of words – no images – transcribed by your attentive developers based on what you say. In wireframing, you use aural senses (talk/listen) to determine what the site should do. You defer the visual senses (look/feel) to storyboarding, where you attend to how the site will appear. You cannot “see” how a site will work until you first “listen” to what the site should do!

Participants are reminded to bring their ears to the meeting. A multi-user interface will be set up between ears and mouths. Afternoon tea will be served. BYO ‘teeth’.

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